Axe Kills ‘Sexy Beast’ Campaign, Calling It Out of Step With Its ‘Progressive’ New Direction

DDB Puerto Rico work is quickly halted

Axe on Wednesday killed a campaign from DDB Puerto Rico that dealt in regressive, simplistic notions of male-female relationships, signaling once again the Unilever men's personal care brand's newfound preference for more grownup messaging about attraction.

@nudd Tim Nudd is a former creative editor of Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}