To Avoid Conflict, OMC Builds A New Direct Home for SBC

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Omnicom Group has averted a conflict with its $720 million SBC Communications account by forming a new agency to handle the majority of the client’s direct marketing duties, the incumbent, Rapp Collins, confirmed.

The move was orchestrated to avoid a potential conflict that arose this summer when SBC struck a joint venture with EchoStar, a competitor of Rapp Collins client DirecTV.

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