Avenue A/NYC Hires Former Agency.com Exec

NEW YORK — Avenue A/NYC, an operating unit of Avenue A in Seattle, has hired former Agency.com executive, Ritesh Patel, as vice president and general manager of client services.

In the newly created post, Patel, 42, will oversee relationships with such clients as Ralph Lauren Media/Polo.com, Lancome, AstraZeneca and Salomon Smith Barney. Reporting to Avenue A/NYC president Jim Warner, he also will lead day-to-day operations, strategy, media, analytics and account and creative management at the New York interactive agency.

Most recently, Patel was at Agency.com, where he worked on Cushman & Wakefield, Goldman Sachs, Texaco and Sprint, among other accounts. He started there in 1999 as vice president of technology and left in 2002 as head of the i-shop’s New York headquarters.

Prior to joining Agency.com, Patel served at London-based Conduit Communications, a digital strategy consulting firm, as managing director of its New York office from 1997-1999. He has also worked at Forte PLC, Hospitality Perspectives, Inc., Citicorp/Citibank, Holiday Inn International and America Express.