Auto Vet to D’Arcy

Barbara Wilson has jumped from McCann-Erickson to D’Arcy Masius Benton & Bowles, where she will head up the agency’s local marketing efforts for Cadillac.

Wilson will be in charge of D’Arcy’s Cadillac retail group, which services local dealer marketing units across the U.S. A D’Arcy group in Troy, Mich., will report to her, as will account di rectors and personnel in D’Arcy’s five regional of fices who work on the dealer business.

At McCann-Erickson/Momentum, also in Troy, she was senior vice president and account director for Buick, overseeing work for the LeSabre and Park Avenue models.

Wilson has an extensive automotive background, with stints at a number of Detroit shops, including Young & Rubicam, Doner and J. Walter Thompson, as well as former Chevrolet dealer shop Kragie-Newell.

Wilson said she enjoys working with dealers because they “really [have] their fingers on the pulse of the market.”

At D’Arcy, she re places Mark Testere, who left earlier this year as senior vice president and account director for the agency’s Cadillac regional business.

Joe Gardica, D’Arcy evp and group account director for Cadillac, said Wilson knows how to balance national branding goals with immediate retail-sales needs.

General Motors’ Cadillac division spent $92 million on measured media advertising from January through September 2001, according to CMR. The automaker spent $215 million last year. Dealers spent about $30 million from January through September 2001, according to CMR.