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San Francisco independent Attik has launched a national introductory campaign for Toyota’s Scion 2005 tC sports coupe. The work includes outdoor, print, cinema and TV spots. Viral marketing is also in the mix, with street teams handing out temporary tattoos and postcards promoting the tC and Web site www.wanttc.com. Scion spent $2 million on ads last year and about $10 million through March, according to Nielsen Monitor-Plus.
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