AT&T Wireless Review Advances

Six agencies have advanced to the next round of the $400 million review for the AT&T Wireless account, sources said.

During the week of April 23, AT&T executives plan to brief Saatchi & Saatchi, FCB and Ogilvy & Mather, all New York, Leo Burnett in Chicago, TBWA\Chiat\Day in Playa del Rey, Calif., and Fallon in Minneapolis, sources said.

Grey and D’Arcy Masius Benton & Bowles, both New York, did not advance.

AT&T Wireless, Kirkland, Wash., put its advertising account into review last month in anticipation of a spin-off from parent company AT&T Corp., Basking Ridge, N.J., [Adweek, March 26].

Agency representatives either declined comment or could not be reached. Michael Keeshan of MagikBox in Cos Cob, Conn., is handling the review but was unavailable for comment. AT&T Wireless representatives. could not immediately be reached.