Atomic Direct Hones Drill Doc's Pitch

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

LOS ANGELES A recently launched direct-response effort by independent Atomic Direct relies on “real people, in real settings” to showcase the attributes of Drill Doctor’s drill-bit sharpener, the agency said.

The work, which consists of a 30-minute infomercial and three 15-second spots, highlights product features including precision and ease of use, according to Doug Garnett, president and executive producer at the Portland, Ore.,

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in