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Cole Henderson Drake has been named lead agency for software supplier Novient.
The estimated $5 million assignment for the Atlanta shop grew out of a successful corporate identity project executed by CHD creative director Chris Jacobs.
“[CHD has] depth in brand building, but the important thing was the people,” said Ian Hoffman, Novient’s vice president of marketing. “This industry moves so fast, you have to have someone you can count on to get the job done.”
New print advertising, launching next spring, will appear in business and investment periodicals, The Wall Street Journal and direct mail.
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