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Chief marketing officer of the Atlanta Hawks, Melissa Proctor, joined Adweek’s newest series, The Most Powerful Women in Sports, to discuss her path to the NBA, showing up to work as your “whole self” and how an unlikely marriage between creativity and strategy helped the Hawks through the choppy waters of 2020.
The journey from ball girl to CMO
Proctor’s path to the NBA began when she was just 15 and took her first job as a ball girl for the Miami Heat, where she learned the importance of creating home-court advantage.
“The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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