The Atkins Diet, which spiked in popularity in the middle of this decade and flamed out shortly thereafter, is attempting a comeback with a new print and online campaign.
Atkins Nutritionals, the company behind the Atkins Diet, has tapped actress Courtney Thorne-Smith as a spokesperson. Print ads running in this month’s issues of People, Shape and US Weekly, bear the headline: “Better Weight Loss. Better Cholesterol. Low Carb. It’s Just Better.” The ads highlight three key components of the diet’s approach, which also make up the campaign’s tagline: “Sweet, Sexy, Science.”
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