Atkins Comes to the Web

Digital Pulp, a New York-based advertising and Web development firm, has won Web development responsibilities for Atkins Nutritionals.

Founded in 1989 by Robert C. Atkins M.D., Atkins Nutritionals is the provider of products and services based on controlled carbohydrate nutritional science. Digital Pulp won the assignment following a review against an undisclosed group of Web development companies in New York. The site is expected to launch in January 2002.