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ATLANTA Cole Henderson Drake has added Velocity Sports Performance to its client roster, the agency said.
CHD marketing director Michael Palma likened VSP, a fledgling athletic training franchise headquartered in Atlanta, to a Sylvan Learning Center for student athletes.
The 3-year-old company focuses on athletes 8 to 18 years of age to make them “faster, stronger and more agile,” said Palma.
Established by former track and field coach Loren Seagrave, the company, now with 40 franchises, customizes performance-training programs for its students.
“In
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