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As more athletes use their platforms to raise awareness of social issues, the sports landscape is becoming more accepting of its athletes’ activism initiatives.
At Adweek’s Brandweek Sports Marketing summit, sports icons Candace Parker and Allyson Felix spoke with Victoria Anderson, vice president at cultural marketing agency 160over90, about how activism in sports has evolved over time and how they’re using their platforms to drive change in the space.
Felix, a decorated American track and field athlete, had an emergency C-section after being diagnosed at 32 weeks with severe pre-eclampsia.
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