Athletes Are Often Lagging Compared to Celebs in Creating a Stand-Out Brand on Social Media

Traditional sports agencies lack specialized skills in branding and content creation

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Pro athletes. Musicians. Hollywood stars. In our culture, famous personalities are the center of a nonstop cycle of action and engagement. Hobbies, friendships, family life, social causes and business ventures all lead to moments captured and shared on social media. When done correctly, this process makes the personal brand of a celebrity even stronger, which pays off big when it comes time to partner with a corporate brand or launch a business of one’s own.