Ashley Madison Revamps Its Image by Toning Down Its Message of Infidelity

Drops 'Life is short. Have an affair,' tagline

Forget the old Ashley Madison, the one that told you outright to follow your bliss and cheat on your partner; the one that opened itself up to a massive hack exposing user data to the world. Today Ashley Madison reveals a new image, one that the brand thinks is much more elegant and female-friendly (but still gives users the opportunity to break their vows) and hopes to move on from its troubled past.