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The Advertising Standards Authority has nixed a poster ad by London-based e-cigarette maker LeoLites.
Specifically, the ad was banned because of the slogan "love your lungs," which the ASA deemed misleading, according to an article in The Drum. While manufacturer E&L Distribution claimed the words were intended as a catchy product tagline, an ASA spokesman accused the ad of touting vaporizers as a benign or even beneficial alternative to regular cigarettes. But he said the ad would not have been censored had it clarified that e-cigs merely pose fewer health risks than standard tobacco.
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