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Three masterworks receive a few touch-ups in a new campaign for Chrome, a maker of messenger bags.

The work, the first for the client from McClain Finlon Advertising in Denver, includes print ads and in-store posters. The ads, one of which broke last week, link being “naked” with needing a Chrome bag to carry stuff.

In one ad—featuring Ingres’ “Le Bain Turc” (in which nude women lounge around in a Turkish bath while one plays a guitar)—the guitarist wears a red Chrome bag.

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