Art & Commerce: Stranger Than Fiction

Following in the footsteps of Web celeb Bree from lonelygirl15, London “local” Kate is the star of the online serialized short, Kate Modern. Five times each week, the plot of Kate Modern unravels in super-short sound bites, perfect for the show’s target audience of Gen Ys who seek CliffsNotes content and entertainment lite.

But unlike lonelygirl15, which led viewers to believe that Bree was, in fact, a 15-year-old girl revealing her innermost thoughts on YouTube, Kate Modern was never positioned as “real.”

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