Art & Commerce: Debra Goldman's Consumer Republic

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E-mail marketing is a new medium with an old message
A few months ago my husband received a letter from our car dealer wishing him a happy birthday. This dealer, bless his soul, will apparently go to any length to ensure our happiness and let us know he cares. That must be why he and the manufacturer sent us not one but three different customer satisfaction surveys in the first months of our lease, plus a fourth letter asking us to return the third one.

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