Art & Commerce: Author to Critics: It's Only an Excerpt. Read the Whole Thing

There were two responses
[Letters, Nov. 1] to the excerpt of my forthcoming book, Another One Bites the Grass [Adweek, Oct. 4], to which I would like to reply.
First, let me reassure Tom Cammarata I do go on to define cultural mapping in some detail, but not in the chapter that was picked for the Adweek excerpt.

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