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Kidvision The kids are up to something. Their Saturday-morning TV usage slumped 12 percent over the past three years, but, according to an analysis by Bozell, Jacobs, Kenyon & Eckhardt Media, there’s a lot more to the story. Total viewing-across all dayparts, not just Saturday morning-by 2-11-year-olds has been remarkably stable; it’s just that the over-the-air networks are no longer the usual winners when kids play dial roulette, nor is Saturday morning all there is to the game.

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