NEW YORK-Carter-Wallace plans to give its Arrid deodorant franchise a major push beginning this fall with $18 million in marketing support. It will restage" /> Arrid set for major restaging this fall <b>By Judith Springe</b><br clear="none"/><br clear="none"/>NEW YORK-Carter-Wallace plans to give its Arrid deodorant franchise a major push beginning this fall with $18 million in marketing support. It will restage
NEW YORK-Carter-Wallace plans to give its Arrid deodorant franchise a major push beginning this fall with $18 million in marketing support. It will restage" />
NEW YORK-Carter-Wallace plans to give its Arrid deodorant franchise a major push beginning this fall with $18 million in marketing support. It will restage" />

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Arrid set for major restaging this fall By Judith Springe

NEW YORK-Carter-Wallace plans to give its Arrid deodorant franchise a major push beginning this fall with $18 million in marketing support. It will restage

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The Arrid brand will be backed by a $14 million television campaign, $1.4 million in radio and $3 million in print support, according to trade materials.
The new Arrid clear antiperspirant/deodorants will receive $8 million in TV and print ads. The spots will trumpet the line’s unique clear formula, while maintaining the Arrid “anti-odor, antiperspirant” and “get a little closer” positioning.

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