SAN FRANCISCO - Adam Aron, recently named president/ceo of Kloster Cruise Ltd., has sent the $17-million advertising for the f" /> Aron Sinks Campaign, Ups Budget, Sets New Course for Kloster Cruise <b>By Daniel S. Levin</b><br clear="none"/><br clear="none"/>SAN FRANCISCO - Adam Aron, recently named president/ceo of Kloster Cruise Ltd., has sent the $17-million advertising for the f
SAN FRANCISCO - Adam Aron, recently named president/ceo of Kloster Cruise Ltd., has sent the $17-million advertising for the f" />
SAN FRANCISCO - Adam Aron, recently named president/ceo of Kloster Cruise Ltd., has sent the $17-million advertising for the f" />

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Aron Sinks Campaign, Ups Budget, Sets New Course for Kloster Cruise By Daniel S. Levin

SAN FRANCISCO - Adam Aron, recently named president/ceo of Kloster Cruise Ltd., has sent the $17-million advertising for the f

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Aron has scrapped the playful ‘Elegant, yes. Stuffy never’ campaign and ordered a complete remake on an 80-page promotional booklet that was ready for the printer. The new course comes as Aron tries to reposition NCL for a more upscale market.
‘We’re very excited about the new campaign,’ said NCL’s director of marketing Joan Di Pietro, who said that the company worked closely with GBS to develop the new strategy.

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