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Enticing golfers to Pinnacle’s Distance Challenge Contest is Arnold’s aim in spots that break this week for the Acushnet brand.
The effort consists of three 30-second spots introducing the tagline, “Hit it long. Hit it straight,” which replaces “No ball goes farther.” In the contest, whoever hits his ball the straightest and farthest wins.
In one commercial, a man is shown putting in his cubicle at work and chatting on the phone about his prowess on the links: “He said he’d never seen anyone reach that green in two.
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