Arnold Touts Tyson’s Drug-Free Fare

BOSTON Arnold’s latest work for Tyson Foods includes a 30-second TV spot touting the client’s Trimmed & Ready line of chicken raised without antibiotics.

Set in a suburban middle-class kitchen, Mom is “honored” by her two school-age kids who give her the “recognition she deserves, while noting that the time she saves cooking Trimmed & Ready can be spent searching for lost hamsters and helping with science projects due the next day. Dad provides stirriing accompaniment on a mini-boom-box.

The tagline is, “Saving time never felt so good.”

The company this week said it would respond to increasing consumer demand for the drug-free birds, even though they could cost more at the supermarket. “According to our research, 91 percent of consumers agree it’s important to have fresh chicken produced and labeled ‘raised without antibiotics’,” said Richard Bond, president and CEO of Tyson.

Tyson spent $60 million in U.S. measured media in 2006 and slightly less than $10 million in the first quarter of 2007, per Nielsen Monitor-Plus.

Roger Baldacci served as cd, working with copywriter Lawson Clarke and art director Isvel Rodriguez.

Boston-based Arnold, a unit of Havas, joined Tyson’s creative roster three years ago.