Arnold to Tout’s Video Player

BOSTON Havas’ Arnold today said it has added several new assignments from ESPN.

The work centers on, the Web operation of the Bristol, Conn.-based cable sports network, and includes promoting the ESPN360 online video player, ESPN Fantasy Baseball and Fantasy Football, and the ESPN Insider breaking sports news service.

Boston-based Arnold said the appointment stemmed from the growth of ESPN’s online fan base and need for an integrated agency that can create online campaigns supported by TV, print and radio to draw fans to the site.

Spending for the new work, set to break early next year, was not disclosed.

Independent Wieden + Kennedy in New York is ESPN’s lead creative agency and crafts the client’s image advertising.

Arnold has handled various ESPN projects in recent years, but is perhaps best known for its effort introducing the client’s Mobile ESPN wireless offering. Mobile ESPN spots from Arnold broke in February during Super Bowl XL, but the service failed to stir up significant consumer interest. Mobile ESPN was discontinued two months ago [Adweek Online, Sept. 28].

ESPN in June streamlined its multiple online video offerings into a single universal Web player on Previously, each service was accessible through a separate Web-based player.

Other key Arnold clients include Citizens Bank, Fidelity Investments, Hershey, RadioShack and Vonage. The shop added tha $150 million Progressive Insurance account this summer.