Arnold, Timberland Part; Client Preps Review

BOSTON Havas’ Arnold and outdoor footwear and clothing company Timberland have parted, the Boston-based agency said late Friday.

Officials at Timberland could not immediately be reached for comment, but sources said the client has already begun talking to undisclosed shops about participating in a review for the business.

“We have enjoyed working with Timberland over the past three years and are proud of the ‘Make it better’ positioning we created for the brand. However, due to declining budgets, we have decided to part ways. We wish Timberland the best of luck in the future,” said Pam Hamlin, president of Arnold, in a statement.

The Stratham, N.H.-based client spent $2 million on ads during the first 10 months of 2007 after spending almost $6 million during all of 2006, per Nielsen Monitor-Plus. In 2005, Timberland spent $12 million in measured media.

The company has recently worked with other regional shops, including the MediaHub unit of IPG’s Mullen in Wenham, Mass., which it hired in October.

MediaHub developed the electronic media plan and worked with Timberland’s environmental team on a late-2007 eco-conscious marketing push for the client’s Earthkeepers footwear. (Mullen is also a former lead creative shop for Timberland.)

Winsper, an independent in Boston, has also handled recent creative projects for the client, mainly supporting its Timberland Pro line of footwear.