The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
BOSTON Arnold today breaks a pair of 30-second TV spots and new print work for The Hartford. Ads support the financial services company’s investment products.
The effort employs an understated tone and soft-sell approach to get its point across.
In “Batting Cage,” a group of middle-aged men are shown swinging at, and usually missing, the baseballs tossed by a mechanical pitcher.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in