Brand MarketingArnold Starts Hispanic Marketing PracticeMakes it part of the agency rather than a separate unitBy Erik Oster|September 26, 2014 ShareBy Erik Oster|September 26, 2014 Share Arnold is adding Hispanic marketing capabilities with the hiring of three executives from Bravo, the Hispanic marketing unit of WPP Group's Young & Rubicam Brands. Leading the new cross-cultural practice are Christopher Campos, as managing director, growth strategies and development; Marco Castro, as director of operations; and Hugo Castillo, as creative director. At Bravo, they held similar roles: Campos was md, Castro, director of integrated operations, and Castillo, cd. The new offering at Arnold will be woven into all of the agency's disciplines, rather than run as a separate unit. Marketers will be able to get ads that cross all ethnicities or those that target the Spanish-language market specifically. Arnold CEO Pam Hamlin described the trio as "best-in-class advertising professionals," adding, "They are an integrated part of our team, just like this capability is an integrated part of our services." Adweek Adweek