Arnold Makes PeopleSoft Pitch

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-Arnold last week emerged as a finalist for the $30 million account of PeopleSoft.

Like many of its brethren in New England and nationwide, Arnold’s new-business performance in 2001 has been mixed and senior management is anxious to score a sizeable win in any category.

The Boston agency, pitching with its San Francisco affiliate, is up against incumbent Kirshenbaum Bond & Partners and Goodby, Silverstein & Partners, both in San Francisco, and BBDO, New York.

The Pleasanton, Calif.,

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