Arnold Introduces Citizens Bank Campaign

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Arnold has broken a television campaign in Pennsylvania for Citizens Bank following the client’s recently completed acqui-sition of former competitor Mellon Bank.

The four 30-second spots were created by Arnold’s McLean, Va., office and shot two weeks ago at locations in Philadelphia and Pittsburgh. The ob-jective: retain and reassure Mellon customers while bolstering the Citizens brand in a market where the company looks to become a major player.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in