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Games.com, a Web site devoted to selling and promoting games, has tapped Arnold Ingalls Moranville to create its first national advertising campaign. Billings are estimated at $20 million.
The San Francisco agency was selected after a review that included Saatchi & Saatchi, San Francisco, and DDB, Los Angeles, according to sources. There was no incumbent.
It’s the first account win at the agency for president Penny Baldwin, former senior vice president and group account manager at McCann-Erickson, San Francisco.
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