Arnold Goes to Dublin

BOSTON–Arnold has added Dublin-based Young Advertising to its growing family of worldwide partners.

The 45-50 person agency, one of the larger shops in Ireland and already a unit of Arnold parent Havas Advertising, has been shifted from Havas’ Diversified Agencies Group to Arnold’s worldwide network. Boston-based Arnold gained New York operations in similar fashion earlier this year when Jordan McGarth Case & Partners was shifted from Havas’ Euro RSCG network to Arnold.

Young will continue to operate under managing director Brian Hayes and will not add the “Arnold” moniker to its name, said Arnold chairman Ed Eskandarian.

Young specializes in traditional media campaigns and recently added Danish shoe maker Ecco to its roster. Young also works for clients such as Bulmers, Castrol and Waterford Crystal. The shop’s work for Mazda and Mercedes-Benz does not conflict with Arnold’s Volkswagen account since the latter does not handle VW in European markets, Eskandarian said.

The shop has also made several acquisitions in 2001: McKinney & Silver, Raleigh, N.C., Simmons Durham, St. Louis and Australian shop Brandhouse have all joined the $3 billion Arnold network this year.

Arnold also has agencies in England, France, Italy, Germany, Spain and Brazil. Acquisition talks are ongoing with shops in the U.S., South America and Asia, Eskandarian said.


@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
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