Arnold Breaks $50-Mil. Integrated Campaign For Ocean Spray With a 'Refreshing' Tagline

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Ocean Spray Cranberries has turned the table on the cynical times in which we live in its first campaign created by Arnold Communications.
“Refreshingly honest” replaces both “Crave the wave” and the more recent “It’s your zing” as the positioning line for all Ocean Spray products. Ads target the beverage realist.

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