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Grey Advertising has won the estimated $10 million account of Jackson Hewitt, the second-largest tax preparation firm in the country.
A division of Cendant Corp., Jackson Hewitt in Virginia Beach, Va., selected the New York-based agency after a review involving two other Cendant roster shops: The Arnold Agency and incumbent Burford Advertising, both in Richmond, Va.
Based in Parsippany, N.J., Cendant is the renamed entity after last summer’s merger between Hospitality Franchise Systems and CUC International.
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