Arnold, 180 Split Dunlop Tire

BOSTON — Arnold and 180, pitching separately, were the winners in Dunlop Tire’s recently completed review for $25-30 million in North American and European ad chores, the client said.

Arnold, Boston, not a roster shop, adds North American duties; 180 of Amsterdam — in an unexpected development — retains the European portion of the business, according to Dunlop.

Bartle Bogle Hegarty, pitching from its New York and London offices, was also a finalist. Marcus Thomas, Cleveland, which handled some domestic work for Dunlop, did not participate but has said it expects to continue working with the client.

“We have dramatically different needs for those two regions that are right now best addressed by these decisions,” said Cathy Fischer, chief marketing officer for Dunlop parent Goodyear. “In Europe we have a recognized brand with superior heritage and performance along with solid distribution while the North American audience needs to be suitably introduced to the quality and performance of the Dunlop brand.”