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Arnold Communications will not have to face incumbent Young & Rubicam should it advance in the pitch for the U.S. Army’s $114 million advertising account.
Y&R will not defend the Army contract, but will instead compete for the U.S. Air Force’s $55 million account, sources said.
Meanwhile, the Army’s management consultant firm Jones-Lundin, Chicago, has invited qualified shops with a minimum of $350 million in billings to apply.
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