Are These the 12 Types of Millennials?

Ad network's research tries to get more specific about Gen Y

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If there's one thing every millennial hates, it's an overly broad generalization about what every millennial thinks.

But is it better or worse to try to carve the 18-34 age group into smaller segments? Would it highlight the diversity of a widely divergent generation, or just amplify stereotypes? 

It's a problematic mission, to be sure, but digital advertising network Exponential felt it was up to the task when it defined 12 millennial subgroups that marketers should know.



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