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Sears Holdings has contacted ad holding companies about handling all marketing communications for Sears and Kmart, sources said.
Collectively, those brands spent $560 million in media last year—the majority of which ($350 million) went toward Sears, according to Kantar Media. Kmart's spending totaled $210 million.
Sears' lead creative agency is Aegis Dentsu’s Mcgarrybowen and Kmart's is Interpublic Group’s FCB. Havas Worldwide is also on the Sears roster, creating ads for its Kenmore, Die Hard and Craftsman brands.
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