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Shop’s savvy on Southern deli chain helps it win $3-4 mil. account
Archer>malmo won the McAlister’s Deli account because of the shop’s understanding of “how the South does deli” and how the restaurants are unique, said the client’s CEO.
The Memphis, Tenn., agency delivered an array of creative work during its presentation to a search committee that included company executives and franchisees. But it was the proposed tagline, “McAlister’s Deli. How the South does deli,” that clinched the estimated $3-4 million business for the shop, said Phil Friedman, CEO for the Ridgeland, Miss.-based
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