Arc Award-Winning Storytellers Share Secrets to Creating Brand Messaging That Resonates

'Social listening' and 'being real' are key

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At SXSW on Saturday night, Adweek honored the finest brand storytellers of the past year. The Arc Award winners represented brand names like Wendy’s, CNN and Land O’Lakes and lesser-known brands like Dutch confectionery company Tony’s Chocolonely.

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