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Arby’s will visit eight agencies in the next two weeks in the review for its estimated $15 million national creative account. Contending are: Publicis-backed Bartle Bogle Hegarty, New York; IPG’s Mullen, Wenham, Mass.; Omnicom’s Merkley + Partners, New York, and Martin/Williams, Minneapolis; Havas’ Euro RSCG, New York; MDC’s Kirshenbaum Bond + Partners, New York; and independents Modernista!, Boston, and Venables, Bell & Partners, San Francisco. Wanamaker Associates in Atlanta is running the review. A cut to four finalists will follow, with a decision expected in October.
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