Arby’s Puts Creative Up For Review

Move follows c-suite turnover at roast beef giant

Arby's latest creative agency search comes on the heels of turnover in its CEO and CMO posts.

Crispin Porter + Bogusky is the incumbent on the business. Arby's and CP+B both declined to comment. Joanne Davis Consulting, which is helping Arby's with the review process, also declined to comment. Sources expect Crispin to defend the account.

The fast food brand named a new chief executive, Paul Brown, in April of this year. The following month, chief marketing officer Russ Klein—an ally of Crispin's from his days working with the agency while a marketer at Burger King—parted ways with the brand. At the end of September, Arby's hired named Rob Lynch as its chief marketing officer. Lynch previously served as vp of marketing at Taco Bell, part of Yum! Brands.

Klein hired Crispin sans review in early 2012, shortly after starting at Arby's. Advertising for the brand was previously created by BBDO, which won it after a review in late 2010.

Arby's spent $123 million across media last year, according to estimates from Kantar.

@GabrielBeltrone Gabriel Beltrone is a frequent contributor to Adweek.