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NEW YORK Pepsi is employing user-created content for a campaign based on New Year’s resolutions to promote its Aquafina bottled water.
As part of Aquafina’s “Drink more water” push, Pepsi is sponsoring a $10,000 Resolution Reality Contest via AOL for consumers to upload video describing their pledges. That site features celebrities reciting their resolutions and tips from AOL “coaches” for keeping them.
In another part of the campaign, Pepsi interactive shop Tribal DDB in Dallas and production company Subliminal in Los Angeles rolled out a Web site (www.resolutionsonfilm.com)
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