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CHICAGO KitchenAid said it has shifted its creative account to the Minneapolis office of Publicis Groupe’s Fallon, along with media planning and print buying. Sibling Starlink in Chicago will now handle broadcast media buying duties.
Saatchi & Saatchi and MediaVest, New York units of Publicis, had previously handled creative and media.
The Benton Harbor, Mich.-based appliance manufacturer, a unit of Whirlpool, spent slightly more than $20 million on measured media in 2004, according to Nielsen Monitor-Plus.
The shift followed a review involving several shops including the incumbent [Adweek Online, Feb.
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