Fancy like Applebee’s? Although that may not sound like a five-star date night to some, the concept was enough to spur a viral movement thanks to a song written by Walker Hayes and an accompanying TikTok dance choreographed by Hayes and his 15-year-old daughter, Lela.
The song, “Fancy Like,” jumped to No. 1 on the Billboard chart, inspired more than 800,000 TikTok videos and sent hungry fans into restaurants nationwide, providing great buzz for the brand.
Applebee’s CMO Joel Yashinsky joined Adweek’s Challenger Brands summit to discuss the innovative strategy and insights behind the successful campaign with brand superfan Hayes.
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