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NEW YORK Applebee’s has consolidated its marketing and media business at Interpublic Group’s McCann Worldgroup.
Media buying and planning and below-the-line chores are now moving into the Worldgroup camp, where Universal McCann and MRM will likely work on aspects of the assignment.
A UM rep confirmed adding work from Applebees; an MRM rep had no immediate information about additional assignments, though it is already an Applebee’s roster shop.
In 2008, the Lenexa, Kan.-based casual restaurant chain spent $154 million in domestic measured media; through June, the client spent $76 million on ads, per Nielsen.
Media
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