Apple 'Silhouettes' Do the iPod Shuffle

NEW YORK TBWA\Chiat\Day has created a “Silhouette” spot promoting the $99 iPod Shuffle, showing people dancing with the pared-down portable music player to the song “Jerk It Out” by the Caesars.

The commercial shows silhouettes of people dancing, similar to previous ads in the campaign by the Playa del Rey, Calif.-based shop. As the dancers gyrate, holding the music player or wearing it clipped on their sleeve, graphic arrows encircle them and the word “Shuffle” appears. The iPod Shuffle has no moveable parts and holds about 120 songs, or some seven hours of music.

Worldwide chief creative officer on the campaign is Lee Clow.