Nobody can resist babies and animals, so we put both in our new advertising campaign,’ said Ed Russell, marketing vp for Selah, Wash.-based apple juice and sauce maker Tree Top. This isn’t the most original concept, for sure, but it is one that’s likely to attract the new moms Tree Top is targeting. It seems that households with kids under 6 account for 70% of total apple juice consumption, according to Tree Top’s research. The ads – the client’s first from agency EvansKraft/Seattle – will run in magazines targeted specifically to mothers with little tykes.
Copyright Adweek L.P. (1993)