Apple Hypes the iPhone's Stickers by Staging a Colorful, High-Speed, Citywide Sticker Fight

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Nothing encapsulates the thrill of young, modern love quite like a game of chase. Especially when it involves a series of splashy emojis.

Apple’s recent ads have promoted specific features of its key product, the iPhone 7—and the latest is no exception. This new entry in the “Practically Magic” series focuses on a brand new set of texting stickers complete with their own App Store landing page.

You can use them to send an especially colorful message to someone new, or to pass the time while waiting in line like so many of our readers did at SXSW this week.

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